📷 Photography basics

Contrast

The difference between light and dark areas in an image.

What is contrast?

Contrast describes the range between the lightest and darkest parts of an image. High contrast has deep blacks and bright whites with fewer mid-tones. Low contrast appears flat with mostly mid-tones. Product photography typically uses moderate contrast to show detail while maintaining dimension.

Pro tips

Increase contrast slightly to add punch to product images

Too much contrast loses detail in highlights and shadows

Related terms

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