🔧 Equipment
Gray card
A neutral gray reference for setting exposure and white balance.
What is gray card?
A gray card is a precisely colored neutral gray target (18% reflectance) used to set accurate exposure and white balance. Photographing a gray card under your lighting conditions gives a reference point for color correction in post-processing, ensuring accurate product colors.
Pro tips
Include a gray card shot at the start of each product session
Use gray card reference to batch-correct white balance
Related terms
More equipment terms
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