Conversion rate
The percentage of visitors who make a purchase.
What is conversion rate?
Conversion rate measures what percentage of people who view your product listing actually complete a purchase. Product photography directly impacts conversion rates - studies show professional photos can increase conversions by 20-40%. Key factors include image quality, multiple angles, lifestyle context, zoom capability, and accurate color representation. Improving your product photography is one of the most effective ways to increase e-commerce sales.
Pro tips
Use multiple high-quality images to increase conversion
Include lifestyle images alongside studio shots
Ensure images work well at thumbnail size for search results
More e-commerce terms
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