🛒 E-commerce

Hero image

The main, featured image of a product in e-commerce listings.

What is hero image?

A hero image is the primary product photo that customers see first in search results, category pages, and at the top of product listings. This image needs to be clear, professional, and immediately communicate what the product is. Hero images typically show the complete product on a white or neutral background, well-lit with all important features visible. The hero image is the most important photo in your product listing as it determines whether customers click to learn more.

Pro tips

Hero images should show the complete product clearly

Use white backgrounds for hero images on most marketplaces

The product should fill 80-90% of the frame

Related photo styles

Related terms

More e-commerce terms

Related resources

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