🛒 E-commerce

User-generated content

Photos and content created by customers.

What is user-generated content?

User-generated content (UGC) includes photos and reviews from actual customers. UGC provides social proof and authentic product representation. While not replacing professional photography, UGC supplements listings with real-world context and builds trust.

Pro tips

Encourage customers to share photos of purchases

Feature quality UGC alongside professional shots

Related terms

More e-commerce terms

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