💡 Lighting

Golden hour

The hour after sunrise or before sunset with warm, soft natural light.

What is golden hour?

Golden hour is the period shortly after sunrise or before sunset when sunlight has a warm, golden quality and soft character due to low sun angle. This flattering light is prized for lifestyle and outdoor product photography. The long shadows and warm tones create mood and dimension.

Pro tips

Plan outdoor product shoots during golden hour

Warm light can shift product colors - adjust white balance carefully

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Related terms

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