🔧 Equipment

Prime lens

A lens with a fixed focal length.

What is prime lens?

A prime lens has a single, fixed focal length (like 50mm or 100mm) rather than a zoom range. Prime lenses typically offer superior sharpness, wider maximum apertures, and often better build quality than comparable zooms. Many product photographers prefer primes for their optical excellence.

Pro tips

A 50mm and 100mm prime cover most product photography needs

Prime lenses force you to move and compose more deliberately

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